The Palmerston Group @ SXSW 2012

Every year there is massive demand from agencies and corporate clients all over the world to give them a glimpse into the immediate future. It's not an easy task. We live in a time when trends change at the speed of the internet and where every piece of unfiltered knowledge can be a telescope or a blindfold.

We're thrilled to be offering the opportunity once again for your agency and clients to tap into the pulse of America's trendsetters as we embark on our annual deep-dive into the trends, happenings, personalities, emotions and storylines surrounding the most important annual cultural event in the United States. The South By Southwest music and media conference.

Introducing The Palmerston Group's trendspotting and youth culture analysis project @SXSW 2012.

Everyday, the city of Austin, Texas is "cool" personified, a wonderful collection of cutting edge tech-savvy consumers infused with a liberal mindset, an educated background and a distinctly anti-corporate ideology. "Keep Austin Weird" is the city's unofficial motto. To add to this, every year in March over 50000 of the world's most influential trendsetting media elite descend onto Austin for SXSW.

What was the big buzz this year? Which trends are about to be captured and broadcast around the globe for consumers to sink their teeth into? What is it worth to your clients to know this information ahead of the masses?

The Palmerston Group sent a team of trained ethnographers, videographers and consumer insight professionals deep into the heart of Texas to provide exclusive information to our network of forward-thinking advertising and media agencies direct from this unmissable event.  

Don't miss what's been called "a can't miss opportunity" to get insight into the hardest to reach early-adopter consumers.

Please feel free to contact us directly for more information about this project and to bring your agency on board.  

info@thepalmerstongroup.com

647.938.8181